About Us


Robin Pauley - Chairman Robin joined the Board of Cellex as chairman in June 2008, after a long career in both the media and telecommunications worlds. He left BT plc earlier in 2008 after more than eight years as a member of the Group's senior executive management, first as Group Director of Communications and then as President, European Affairs. For 20 years until 1999 Robin was on the staff of the Financial Times as a writer and commentator, Asia Editor and Managing Editor.

Yoni Lavi - CEO. Yoni has been managing Cellex since 2007. Before joining Cellex, Yoni spent six years at Nokia Siemens Networks as VP Program Management and in various, business development roles. Prior to that, Yoni was the General Manager of eCliniq Ltd.

Amit Zohar - Founder & CTO. Amit founded Cellex Networks in 2005, and managed the planning and development of its products. Before founding Cellex Networks, Amit founded Giant Steps, a leading telecom software boutique. Amit was CTO and managed the R&D and marketing efforts of the company. Prior to founding Giant Steps, Amit founded and managed the R&D of Emmunet, Xiom Software and Griffin Tales (acquired).

Israel Abramovich - VP Sales. Previously Director of Product Management and CTO member at Nokia Siemens Networks.

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